My 14th year sales

Another theater season has come and gone, and I'm happy to say that this one truly was a banner one. But--and it's a big but--it had to be. Since I'm now a full-time playwright, and my playwriting income is only about a third of my old engineering income, I need to keep growing my royalties by a healthy percentage each year if I want to make a go of this.

The best way to do that, of course, is to get more productions. And the best way to do that is to write more plays. Which is why I've been working like crazy, cranking out plays quickly while maintaining the quality people have come to expect.

But not just any plays. It's also important to keep the market in mind and write what schools and community theaters are looking for. And a couple of results from the past year have me rethinking this whole thing.

More on that later. In the meantime, let's take a quick look at...

The numbers

A year ago, I saw a massive bump from the previous year. My production count was up 16% and my royalties were up--get ready for it--44%. Maybe I was a little delusional, but I was hoping for something similar this year. Unfortunately, I fell short. I had a total of 451 productions, which is up 8% over the previous year while my royalties were up only 6%.

It's not that my new plays didn't do well. They did. It's just that some of my big hits from the previous year dropped off a little more than expected.

Still, I'm not worried. I've seen quite a few of my plays pop up again in a year or two so I'm hopeful that will happen again over the next twelve months.

And besides, that 451 is an all-time record for me so I really can't complain.

The top five

1) The Enchanted Bookshop--118 productions

My most-popular play for the eighth year in a row was this magical comedy. That 118 is actually an amazing number because it represents the second highest production count this play has ever had.

The Enchanted Bookshop is truly the Energizer Bunny of plays. It just keeps going and going and going.

It's the only one of my plays that theaters repeat, sometimes as often as once a year. It's also the only one of my plays (besides The Enchanted Bookshop Musical) that regularly appears in professional theater seasons alongside such big-name works as Clue, Matilda, and Into the Woods.

2) It Happened on Route 66--48 productions

For the second year in the row, my second-most-popular play was this 1950's romantic comedy. And I couldn't be happier.

I love this play. I love the characters. I love the humor. I love the cool diner setting. And I'm grateful that so many people around the country seem to love the play as well.

I can't wait to see how well the brand new musical adaptation Route 66 does this year.

3) Bringing Down the House--36 productions

My third-most-popular play was this backstage comedy. What's especially impressive is that this was only a partial year for the play. It wasn't even released until August.

I've got be honest. This one surprised me. I never dreamed it would be this popular. I wrote it simply because a school commissioned me to write it. They wanted a play about a musical rehearsal that keeps getting interrupted so none of the characters actually get to sing. As a result, the play calls for a lot of different musical tracks which are only played for a few bars.

The play is pretty quirky in other ways as well. There's a swordfight between a group of confused protesters using the handles of their protest signs against a band of sledgehammer-armed demolition workers, There's another swordfight involving actual swords. And then there's a dance involving aliens, pirates, and several crates of dynamite.  

The reason I think it's so popular is just the sheer size of the play. It calls for a cast of 40, similar to my play It's a Madhouse!, which has also been wildly popular. So it's clear that a lot of schools are interested in plays that give a large number of students an opportunity to perform.

And this one definitely does. Unlike some plays that achieve their large cast sizes by plugging in a nameless chorus, my plays always give each character a name, a unique personality, a specific goal, and at least a couple of lines guaranteed to get a laugh. 

So one of the changes I'm planning to make in my career is to focus a lot more on huge-cast plays like this--even if they're not commissioned.

4) The Enchanted Bookshop Musical--27 productions

My fourth-most-popular play was this musical adaptation of The Enchanted Bookshop. This was another surprise because those 27 productions are the most it's received since its inaugural (and COVID-shortened) season of 2019-2020 and a big boost from last year's 15 productions. I don't know what happened to bring it back to life, but I like it.

5) You're Driving Me Crazy!--25 productions

My fifth-most-popular play was this collection of four driver's ed-related shorts. Ten years in, it's still getting a healthy number of productions.

Earlier this month, Pioneer released The Worst Fairy Tale Ever, my first one-act play since You're Driving Me Crazy! and I'm already hearing from teachers who tell me how excited their students are to perform it. So I think that's going to be a big play this year. And I'm going to watch it closely because I may start writing a lot more short plays.

Honorable mentions

I do want to give a shout-out to three plays that just missed being in the top five: Million Dollar Meatballs (also in its tenth year) and It's a Madhouse!, both of which snagged 24 productions, and How to Enchant a Bookshop, which was right behind them with 23 productions.

It's a Madhouse!, of course, has a one-act version titled simply Madhouse!, and if you combined the two of them, they would account for an impressive 47 productions. So even though the first of those two plays dropped off my top five this year, the pair remains a production powerhouse.

Finally, this was the first full year for How to Enchant a Bookshop and I find that particularly interesting because when I first submitted the play, there was some concern that it might cannibalize sales from the other Enchanted Bookshop plays. Seeing that two of them are still in my top five, it's heartening to know this didn't happen.

Final thoughts

So yeah, it was a good year. Sure, I wish some of my plays had done a little better and that my royalties had grown a little more. But still, it was a record-breaking year in many ways and I couldn't have done it without you, the drama teachers and theater directors who've chosen my plays over the years.

So let me just leave you with a large and very heartfelt...

Texas How to Enchant makes a magical place

It must be the height of theater season because I've got another TV spot to share with you today. This one features a production of How to Enchant a Bookshop by the Sherman Community Players in Sherman, TX. You can watch the clip here.

Director Lynda Leach, artistic director Darrah Dunn, and cast member Grace Sanchez joined KXII TV host Caroline Fletcher to talk about the show. Much of the discussion revolves around the magic in the play and of the wonderfully immersive (and immense!) set the theater's crew built for it.

My favorite part, though, came when Caroline pointed out that the Honey McGee Theater where the play will be performed is already a magical place.

That's really true, isn't it? Whether the story revolves around fairies and magic spells and book characters come to life, like my play does, or whether it's grounded in the reality of the world today, the theater itself remains a place where magic happens, night after night after night.

Need a little magic in your life? Then you won't want to miss this "delightful" show (their word, not mine!), which runs March 9-16. Click here for all the deets.

Show Me State Bookshop Helps Abused Kids

Just a quick congratulations to the STARS Foundation of Cabool, MO. According to this article in the West Plains Daily Quill, their recent production of How to Enchant a Bookshop raised over $20,000 for the 37th Judicial Court Appointed Special Advocates (CASA), a vitally important volunteer group that helps abused and neglected children. 

This warms my heart. I hope the money raised will have a positive, life-changing impact on many, many kids in your area.

Chi-town Bookshop makes reading fun

 

When I lead workshops at schools or theater conferences, one of the most common questions I get is: Which of your plays is your favorite? I'm not the first writer to say that choosing a favorite play or novel or story is like choosing a favorite child. You just can't do it.

And that's what I tell them.

But they never let me off the hook, so I usually turn the answer around to something like: This is what I like about some of my plays.

I truly believe The Last Radio Show is my funniest play, especially with the way the skits-within-the-play capture the rapid-fire cadence of those old-time radio shows.

Million Dollar Meatballs is a perennial favorite of producing groups, remaining as popular today as it was when it was first published nine years ago, and has the best physical humor of any of my plays.

I'm really happy with how my latest play, It Happened on Route 66, turned out. While it has a similar humor to my other plays, this 1950's-set comedy adds layers of romance and nostalgia that seems to hit a sweet spot with audiences.

And of course I have a special fondness for The Enchanted Bookshop. Not just because it's my best-selling play, but because schools and community theaters have found a ton of creative ways to use their production to encourage kids to read.

Some theaters give a free book to each child in the audience. Others encourage kids to attend the play dressed as their favorite book character. Still others have characters from the plays read books to the kids, either before the show or in on online promo.

The Kirk Players of Mundelein, IL have found yet another way to make reading fun.

This long-running community theater (58 years and counting!) is performing the show April 5-7, and to encourage kids in their community to read, they're holding a drawing for two free tickets to the show. To enter the drawing, kids need to read one of the books referred to in The Enchanted Bookshop and comment on the theater company's Facebook page as to what they liked about the book.

That's a lot of books to choose from. For those keeping score at home, these are the books on that list:

The Merry Adventures of Robin Hood

The Adventures of Tom Sawyer

The Wonderful Wizard of Oz

Heidi

Pollyanna

Oliver Twist

Treasure Island

Doctor Doolittle

Alice's Adventures in Wonderland

Frankenstein

Hopalong Cassidy

White Fang

Moby Dick

Robinson Crusoe

Little Women

The Adventures of Sherlock Holmes

Crime Never Pays

20,000 Years in Sing Sing

Mary Poppins

Don Quixote

Gone with the Wind

Not all of these books have characters in the play, of course. Some, like Moby Dick and Don Quixote, are only mentioned in passing (although the Don Quixote character does play a major role in my lighthearted prequel, How to Enchant a Bookshop).

Anyway, I love the idea of this drawing. I'm sure it'll motivate a lot of kids to read, although there's at least book on this list that I hope no kid picks up.

It could really be a slog.

How to Enchant a Bookshop is now available!

Just in time for the new school year, Pioneer Drama Service has released my 24th play, How to Enchant a Bookshop. Set in the same world as The Enchanted Bookshop and An Enchanted Bookshop Christmas (not to mention The Enchanted Bookshop Musical), it tells the story of how Margie's beloved bookshop became enchanted in the first place.

At 45 minutes, it's the shortest play of the three, making it perfect for classroom use, an evening of one-acts, or pairing with one of the other Enchanted Bookshop plays for a full evening of entertainment. It also requires a smaller cast (6M, 8F, 4 either) and is even easier to produce than those other plays (no need to destroy books here!).

Brain drizzling

I had a ton of fun writing this play. But coming up with the title was a real bear. In just a few words, I had to communicate to potential customers that:

1) The play is a part of the Enchanted Bookshop universe.

2) It represents the origin story of that universe.

3) It stands alone, with no need to have seen the other two plays.  

I brainstormed for weeks, but I kept coming up with the same few problematic titles. Here are some of them and the reasons why I rejected them.

Enchanting the Bookshop--Too close to the original.

The Enchanted Bookshop Begins--Sounds like you need to see the original.

The Fairy Who Enchanted a Bookshop--Wrong focus.

An Enchanted Grand Opening--No connection to the bookshop.

An Enchanted Bookshop Grand Opening--Too clunky.

An Enchanted Bookshop Opening--Too close to the original.

The Bookshop that Became Enchanted--Too clunky.

How Bookshops Become Enchanted--Too general.

Please Don't Enchant the Bookshop!--Sounds like some weird anti-play.

An Unlikely Story--Unclear connection to the original.

Nope. The only real option was the one I ended up with, How to Enchant a Bookshop. That title ties it to the other plays, makes it clear that it's a different play, and even though it doesn't spell out that it's the first play of the trilogy, I'm sure Pioneer customers are smart enough to figure that out.

Something old, something new

One of my goals with the Enchanted Bookshop plays was to keep a core of returning characters for continuity. So this play again includes audience favorites Dorothy Gale, Tom Sawyer, and Pollyanna, not to mention the beating heart of the bookshop, Margie herself (or would that be Bombalurina?).

But I also wanted to introduce a few new characters in each play in order to keep things fresh. For this play, that includes Cinderella, my all-time favorite fictional character Don Quixote, and the ravenous rodents from Beatrix Potter's The Tale of Two Bad Mice.

I'm surprised it took me this long to include characters from Potter's oeuvre. I never read her books as a young'un--I was more of a Dr. Seuss kid--but I discovered them when my daughters were young and quickly fell in love with them, particularly the muted beauty of the watercolors and the understated humor of the text.

As anyone who follow this blog knows, I often struggle with my writing, but those two mice were a piece of cake to write for (no pun intended)--and so much fun! Their elevated language flowed out of my fingers and I always knew what to have them talk about: food! I'm sure audiences will eat them up (pun fully intended).

An auspicious start

Will How to Enchant a Bookshop be as successful as the other plays? I sure hope so. It has certainly charged out of the starting gate, booking its first production the same day it was released (it normally takes two to three weeks for a new play to accomplish that).

Want to check it out yourself? Just head over to the play's web page where you can read a sample or order your own perusal copy.

Or take a leap and book the second production. You'll make two little mice very happy.

How to Enchant a Bookshop to be published

Every story needs a beginning, a middle, and an end. That's true even when the story sprawls across several plays.

The Enchanted Bookshop was the end of the story (spoiler alert!). Of course, the play ends with the book characters disappearing into their books as they sacrifice themselves in order to save the shop. No possibility of a follow-up there.

An Enchanted Bookshop Christmas was the middle. It takes place before the original play, and although everyone knows the characters won't disappear, there's still plenty of tension as the audience wonders how the missing bookmark will be found.

But both of these plays hinted at a mysterious beginning, the story of how A Likely Story became enchanted in the first place. Sure, in the original play, Book Fairy provided a vague explanation of why she gave the gift of life to that beloved band of literary characters. But she never explained how she did it. Or how she learned the spell. Or who those first characters she brought to life were.

Which is why I wrote How to Enchant a Bookshop. Call it the origin story of the Enchanted Bookshop universe.

And that leads to an interesting story. I don't think I'm giving anything away by admitting that Pioneer Drama Service originally rejected the script. They were worried it would water down the stories I already had. And I get that. I was a little worried about that too.

But I told them I felt it was a story that to be told. Again, the beginning to the wildly popular middle and end. And they were generous enough to reconsider it.

Under one condition. That I revise it as a one-act play.

It made a lot of sense. Although The Enchanted Bookshop is relatively short for a full-length play, at sixty minutes it's too long to perform during one class period or as part of an evening of short plays. Making it a one-act would allow me to complete A Likely Story's story while opening a whole new market for Margie and friends.

The editing turned out to be a slam dunk. I cut two characters. The first was a customer who satirized those who prefer buying their books online rather than from a friendly, knowledgeable bookseller but didn't advance the plot. The second was none other that Cosette from Les Miserables, who was an interesting addition but never came alive for me on the page.

More importantly, I cut 16 pages, slimming the script from a plump 63 pages to a much more svelte 47. It wasn't as hard as you might think. Cutting those two characters accounted for about 5 of the pages and the rest came from deleting gags that didn't work (I had way too many of those!).

The result? A tight, charming, and hilarious play (if I do say so myself) that's perfect for elementary schools, not just because of its length but also because the story is lighter in tone and most of the new literary characters I added would appeal more to younger folk.

Who are those kid-skewing characters? Well, one is Cinderella, who's described in the script as "not the Disney version". The other two are the answer to that question I posed earlier: who were the first characters to be brought to life in Margie's bookshop?

And here they are:

TOM THUMB: Oh, Hunca Munca! Have you ever seen such a glorious sight?

HUNCA MUNCA: What is this place, Tom Thumb? It certainly doesn't look like the dollhouse.

TOM THUMB: No, indeed. Why, if I ventured a guess, I would say that we're in a bookshop.

HUNCA MUNCA: A bookshop? What, pray tell, is a bookshop?

TOM THUMB: A bookshop is a place where humans store books so that mice like us may dine upon them.

HUNCA MUNCA: Oh, Tom! I should so like to sample these books! They look simply scrumptious!

TOM THUMB: And so many of them! I should think we should feast for weeks!

Give up? They're the titular characters from the Beatrix Potter story, The Tale of Two Bad Mice. And boy, are they hungry!

I'm hoping some schools and community theaters will see the benefit of performing both How to Enchant a Bookshop and The Enchanted Bookshop in a single afternoon or evening. After all, the total playing time will be around an hour and 40 minutes, comparable to a normal full-length play. And they offer roles for two whole sets of casts, adding up to a whopping 41 parts!

I'm excited to see how this new play fares. Look for it to be available for the new school year this fall.