Thursday, January 24, 2013

A picture paints a thousand words...


but sometimes it only needs to paint three:

BUY MY TICKETS!

It's ironic, if you think about it. Theatre is primarily a word-centric art form. Film is about action, movement, visuals. Theatre is about language, speech, dialogue.

And yet, when it comes to promoting your play, you often have to rely a single image: the poster. The success or failure of that poster depends on how well you can answer a few key questions.

Is it eye-catching? Does it capture the essence of the play? And is that essence appealing enough to make people part with their hard-earned cash?

Which is why I'm so pleased with the poster that was created for my new play, Kill the Critic! It was designed by a talented local artist named J. J. Fierro.

This play is darker than my Pioneer plays. Not a lot darker, but dark enough. After all, the protagonist spends most of the play trying to hide the corpse of the man he poisoned. And yet, it's still a comedy. A wild and wickedly funny farce, in fact.

I think the artist nailed it. The bold colors and comic book-like style is extremely eye-catching, light-hearted, even whimsical. And yet there's no mistaking the fact that this is comedy is a black one.

I especially like that hand reaching for the bottle of poison. That gives you a glimpse of what the play is about, while begging a whole bunch of questions that can only be answered by seeing the play.

Anyway, I'm happy with it. And now that I've got my poster, it's time to go raise some cash.

Oh, and you can buy your own tickets by clicking here.

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