I'm always thrilled to see the creative ways that schools and community theaters use The Enchanted Bookshop to encourage reading in their communities. Some have a story time before the show. Some give a free book to every child attending the performance.
And then there's Reno Little Theater in--you guessed it!--Reno, Nevada. They came up with a way to promote reading not only among their smaller audience members but throughout the city. At each performance, they'll be holding a book exchange in which each person who donates three books gets to take home one book of their choice. The books remaining at the end of the production will then be donated to non-profit Spread the Word Nevada to help local kids build their own home libraries.
The show runs March 7-16. If you're in the area, I urge you to attend. Not only will you see a great show, but you'll get a chance to share your love of reading with countless others.
Seriously, what can be better than that?