On top of the wonderful response I got on my play Kill the Critic!, it now looks like my business partner (the director) and I are going to make a little money (about $250 each on a $2500 production, but who's counting?).
Not only was it my first full-length production as a playwright, it was also my first full-length production as a producer. So yeah, I'm feeling pretty good. But mostly I'm feeling pretty lucky.
Over the next few weeks, I'd like to share some of the lessons I learned along the way. I made plenty of mistakes, and yet everything worked out in the end. If I can produce a play--and I am the least businesslike person in the world--then anyone can.
So here we go. The first lesson is far and away the most important one. And that's because it's all about attitude. Even though it may seem obvious, it bears repeating.
Every. Time. You. Produce. A. Play.
1. Expect success.
Don't go into this planning to lose money. Sure, you may end up burning a whole pile of greenbacks on your way to opening night, but that shouldn't be your goal.
If you're in this for the long haul, and by that I mean you intend to produce more than one of your plays, then it's important that you try to make at least a little money. Otherwise you're going to quickly lose enthusiasm for what could be viewed as a vanity project.