It's kind of hard to read here, but the small print at the bottom of this poster offers a great deal for those attending an upcoming production of The Enchanted Bookshop. Come dressed as your favorite book character and get in free.
What better way to promote a love of reading while getting people excited about your show? I even saw a couple of book lovers on Facebook debating whether to dress as Jane Eyre or Clarisse La Rue.
Me? I'd go as this guy.